Bayse Brand

Brand campaign, ecommerce and press imagery for Bayse Brand.

Credits
Photography: Marten Ascenzo
Creative Lead: Effie Kats
Styling Effie Kats
Make-up: Nicole Aquilina
Hair: Dimitri Kyvetos
Talent: Dominque Elissa
Talent: Yasmine Smith

Ongoing e-commerce, lookbook, and press imagery created for Bayse Brand across multiple collections. The work centred on a clean, minimal aesthetic that balanced refined brand presentation with the precision required for online retail.

Designed to showcase fit, colour, and garment detail with consistency, the imagery established a cohesive visual language across e-commerce, lookbooks, press releases, and digital brand channels while maintaining an elevated editorial feel.

Alongside digital photography, the project incorporated both 35mm and medium format film to introduce texture, depth, and variation across the imagery, resulting in a dynamic visual library that remained consistent across e-commerce, editorial, press, and digital brand touchpoints.

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Marten Ascenzo

© Marten Ascenzo 2026
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All Images Copyright Marten Ascenzo