KIC App
KIC 2026 Rebrand

In-app imagery and digital advertising imagery for KIC App

Credits
Photography: Marten Ascenzo
DOP: Ben Guy
Creative Lead: Bullfrog Media
Producer: Chris King
Lighting: Liam Harrington

For the 2026 evolution of KIC App, the visual direction shifted toward a softer, moodier aesthetic to reflect the app’s expanded focus on holistic wellbeing. Uniting movement, mindset, and daily rituals into a single wellness experience.

This rebrand accompanies KIC’s broader mission to move beyond traditional fitness and celebrate intention-driven connection between body and mind, rather than purely physical transformation.

The imagery captures quiet strength, calm emotional presence and a feeling-led approach to modern wellness, aligning with the app’s refreshed philosophy that wellness is a feeling, not an aesthetic.

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Marten Ascenzo

© Marten Ascenzo 2026
Copyright - All rights reserved

All Images Copyright Marten Ascenzo