KIC App
Mid Year Campaigns

OOH Images and national media campaign across multiple
consecutive years.

Credits
Photography: Marten Ascenzo
Creative Lead: Bullfrog Media
Producer: Chris King
Talent: Laura Henshaw
Talent: Steph Miller

National out-of-home campaign imagery created across two consecutive KIC Mid Year campaigns, designed for high-impact public environments while maintaining brand clarity and restraint.

Moving away from the polished optimism often associated with fitness campaigns, the creative sought to acknowledge the audience's winter mindset with empathy.

The campaigns rolled out nationally across large-format billboards, transit and urban OOH placements, balancing immediacy with brand consistency to cut through high-traffic environments without compromising KIC's evolving wellness-led visual language.

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Marten Ascenzo

© Marten Ascenzo 2026
Copyright - All rights reserved

All Images Copyright Marten Ascenzo