Archies
Various Brand Campaigns

Brand campaign imagery and video direction for Archies Footwear.

Credits
Photography: Marten Ascenzo
DOP: Benjamin Morgan
Lighting: Film Star Lighting
Styling: Kirby Gallagher, Holly Karas
Make-up: Greta Keddie
Hair: Amelia Mills
Talent: Milliy Carmichael, Rosie West King, Pamela Anthony

A national stills and motion campaign created and directed for Archies Footwear. The project positioned product performance through a clean, considered visual narrative designed for scale.

The campaign rolled out across national and NZ OOH, Large-format billboards, Melbourne tram network and digital and video placements in all major Australian cities.

I led creative direction across both stills and motion, delivering a cohesive campaign across all formats.

20250825_MartenAscenzo_Archies_BrandCampaign_0747
20241208_MartenAscenzo_KIC_NYE20242_DSC_4722
20250825_MartenAscenzo_Archies_BrandCampaign_2239
20250825_MartenAscenzo_Archies_BrandCampaign_1259 1
20250825_MartenAscenzo_Archies_BrandCampaign_2801
20250825_MartenAscenzo_Archies_BrandCampaign_0687
20241208_MartenAscenzo_KIC_NYE20242_DSC_4672 1
20241208_MartenAscenzo_KIC_NYE20242_DSC_4846
20241208_MartenAscenzo_KIC_NYE20242_DSC_4722
‹ Previous
› Next

Marten Ascenzo

© Marten Ascenzo 2026
Copyright - All rights reserved

All Images Copyright Marten Ascenzo