KIC App
KIC Bump Campaign – 2022 & 2024

In-app imagery and digital advertising imagery for KIC App.

Credits
Photography: Marten Ascenzo
DOP: Benjamin Morgan / Ben Guy
Creative Lead: Bullfrog Media
Producer: Chris King

Commissioned by KIC to photograph the launch and ongoing content of KIC Bump, a dedicated pregnancy content stream within the KIC App.

The imagery formed the visual foundation of the rollout, spanning campaign assets and in-app content with a focus on strength, calm, and authenticity during pregnancy. Shot to feel considered and reassuring rather than performative, the work needed to sit seamlessly inside a product used daily by a large, engaged audience.

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Marten Ascenzo

© Marten Ascenzo 2026
Copyright - All rights reserved

All Images Copyright Marten Ascenzo